Completely Sold: Jason Wu For Target

Jason Wu for Target launched today! How did the mass retailer do? While a Missoni-level disaster was averted, we do have some things to discuss.
First of all, the collection went live on the Target website at midnight, despite no official announcement from Target or Wu. That’s right — shoppers weren’t told when exactly the items would become available online. This may have helped Target avoid an enormous strain on its server during a particular window, but it also made a lot of customers very unhappy. Who wants to stay up all night refreshing their browsers?
Those who assumed the collection would be available on the site beginning at 8 a.m. EST (that is, when the first stores were to open) found that the majority of items were sold out as they had already been on sale for eight hours. As of Sunday afternoon, only 11 out of the 49 items offered on the website were still available.
Interestingly, Target is only marking online exclusives whose stock has been depleted as “sold out”. Items that are also sold in stores but are sold out online are marked as “available in stores”. If you click on these items, you can check the inventory of said item at a Target near you. This is a helpful feature, but most stores also seem to be sold out of the pieces in question. Of course, you could hedge your bets over on eBay — 4,681 items match a “Jason Wu for Target” search.